seo

Search Engine Optimization Course

People spend a lot of time developing their websites and designing them. A lot of work goes into making the perfect website. But the small amount of time spent to optimize the posts on the website is easily the most important part. This is where SEO or search engine optimization comes in. It is all about making your website stand out. Every day thousands of things are posted online. This makes it very hard for one particular article, blog post or even a website to stand out. This world is constantly getting more digitized. Your website showing up on the front page of google can very well be the deciding factor in it being successful.

WHAT IS SEO?

Think of all the times you have done a random google search. Now, think about the times you have clicked on the topmost suggestion. You click on the top suggestion mostly as opposed to the others. Don’t you?

SEO is that magic that you need to work on the articles of your website so that a search engine shows your site as the top suggestion. SEO is a marketing principle. It is the discipline focused on growing visibility in search engine results. It is the optimization of online content so that search engines suggest it on top for certain keywords. Search engine optimization is very important. So important that there is a joke going on the web:

“if you ever need to hide a dead body, hide it on the second page of google search results.”

No one ever really visits the second page. Thus it is crucial for a company to make the first page and more importantly the very first suggestion. And this is only possible through SEO. This is the field where our advanced Search Engine Optimization course will help you.

HOW DOES IT WORK?

The importance of SEO is immense. A search engine provides us with search results within half a second. But it still needs help to do it. Search engines actually index websites. They had initially started with a few sites. Then by using “spiders”, they indexed the next few sites that the original sites led to. This way a search engine engulfs quite a huge part of the internet. Now, when a person does a web search, a search engine uses the keywords. These are the words that help the engine choose sites from its index.

But how does the engine know which sites to suggest from thousands? It asks a lot of questions. These are questions regarding the keywords. These questions are also about the reliability of the website. These questions are about the authenticity of the content. A site must show exactly the right density of keywords. Where a small density will not make it to the radar, using the keywords only too often will lead to it being treated as spam. A website must have the right density of keywords, have a good ranking, be authentic and reliable to make it to the first page. There is a lot more that goes on here but this is the primary thing.

IMPORTANCE 

Till now, the importance of SEO is quite clear. In the present world, every business needs a website. More importantly, a functional website that has a flow of regular traffic. The next step after making or getting a website is its optimization. The importance of this cannot be put into words. But we are here to try anyway. First page rankings are very important for visibility. In business around 93% of all buying decisions start with an online search. Google is the leader in this sector. And the key to getting traffic through Google is to gain first page rankings.

The ranking on the first page matters a lot. Bing reported that websites on the top get 42% of the traffic, the second gets 11% and the third gets 8% only. This clearly indicates the reason why websites need to be on top. If a website is visible on the top, then it means more authenticity and trust. And these are obvious elements of more leads and traffic.

Another important thing here again are the keywords. These keywords need to be aimed for. Being on the first page means that the website is considered one of the best for that particular keyword. Providing what the audience is looking for will always take people a long way.

SEO is very important for a website. It makes the website as user-friendly as possible. It also brings a lot of traffic to the website. The traffic that SEO brings will not bounce away. IT will stay and interact with your content. For online success SEO is critical. It is not uncommon for a website without SEO to do horribly because of lack of quality.

WHY RANKINGS ARE IMPORTANT

 Ranking in SEO refers to the position of the website on the search engines result page. The ranking is a key element of any SEO strategy. The importance of this cannot be understated. On dominant search engines such as Google, it is essential to know one’s sites rankings. It is essential to research one’s current standing and developing a strong strategy for the future. If your page does not make it to the first page of a google search result, you might as well have no ranking at all. Thus SEO and ranking are closely related. The better your site’s ranking is through SEO strategies, the better your website. This is a way you can get prime traffic.

Every search engine gives different weights to different ranking factors. This is why in different search engines people get different results. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. SEO makes you provide relevant content and attracts the right customers to your business. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain. This is more applicable in the competitive industries of e-commerce, finance, and health.

(You are on- Search Engine Optimization course)

WITHOUT SEO

According to many, a website without SEO is like a car with no gas. With the booming development of digital marketing and SEO in recent years, people do have to think about SEO when developing a website. Many web developers don’t think about SEO. But then when Google penalizes people for some cause, people come back to SEO. Digital marketers and people dealing with SEO recognize that Google is a user as well. Search engines rank websites based on algorithms. When people don’t follow the SEO rules, search engines get confused and ultimately the website doesn’t get as much traffic. But that is the main goal here- to get traffic for the website. So people do have to build websites keeping SEO in mind.

If a website were a jigsaw puzzle, SEO is an integral piece. It teaches people how to do the same work as their competitors but drives them to do it better. It teaches people a lot about users. SEO allows you to learn what users love, hate and don’t care about. A site isn’t incomplete without SEO but it isn’t as complete as it should be. There are always ways to improve a website. Thus, a website is never fully completed. But without SEO, a website is probably lacking in many felids it could be excelling in.

When a site is built with SEO as an afterthought, it goes on to do badly in the market. If a website is coded incorrectly from the SEO perspective, for example, incorrect redirects, embedded content, no sitemap, etc., it can take a lot of time to correct it. This is why it is important for a business to start working with SEO ways from the very beginning.

WHITE HAT VS. BLACK HAT SEO 

In the early days, people dealing with SEO could use a number of easy and deceptive techniques to rank high on websites. These also had no consequences. As more and more companies started to do this, search engines realized that their results are becoming murkier by the day. Search engines care about the relevancy and authenticity of their results. This is what makes people come back to their search engine. This is where these search engines started using algorithms. They incorporated those algorithms or equations used to rate websites to rate web pages. They started ranking websites on a certain set of criteria regarding content, links, and domain information.

As algorithms changed, different people responded in different ways. Some followed guidelines and others found a way around them. As most things, SEO can also be approached in quite a few ways. White hat and black hat are such approaches. Let’s be real here. Some people are in this industry to gain everything very easily and some people are actually committed for the long run. It’s the age-old race of getting the quick buck vs. following a steady system.

The black hat SEO is the process of improving rankings through deception. This is not approved by search engines. People can earn a lot of money very fast this way but they always run a risk of getting penalized or getting banned. This approach results in the creation of low-quality pages that ruin the company’s chance of building anything sustainable in the future. People following this immoral cheat code always have to be on the lookout for search engine updates and always have to keep an eye open for dodging rules.

The white hat SEO is the process which follows the guidelines provided by the search engine. This process keeps the user in mind. This is also the process which paves the path to a sustainable future for the company. White hat SEO have more relevant information. They make the site more easily accessible to the users and makes the website experience for them pleasant.  Besides functionality, white hat SEO pages are more visually appealing. These are the best kind of websites. White hat SEO takes more time and energy than black hat SEO. As the white hat SEO are backed my research and analysis, they are definitely the better tool for increasing ranking.

ON PAGE SEO VS. OFF PAGE SEO

SEO can be divided into two different categories namely on page SEO and off page SEO. Both are crucial on the path to success. But they are both vastly different. They play a huge role in search engine rankings.

On page SEO deals with all the things, you have a control over. These are the things that you can change or modify. Some of them are:

• Title tags
• Headings
• URL structures
• Page content
• Internal linking, etc.

On-page SEO deals with all the things that make the site readable. With good on-page SEO, search engines can easily index your website. They can easily understand what the website is about. They can easily navigate it rank the website accordingly.

Off-page SEO is all the things that aren’t in your control. But these are the thing that Google takes a look at. These are the things that you need to do outside your website. Things such as

• social networking
• marketing
• link building
• social bookmarking, etc.

This can also include other blogs in your industry and the personal history of the searcher. Choosing between on page and off page SEO would be like choosing between the roof and foundation of your house. They both work together to improve your search engine rankings.

LEARNING SEO (Search Engine Optimization course)

Before learning SEO tactics, one must first have a clear idea of how search engines work. This knowledge is very important. UY Lab is one of the only IT training institutes in Bangladesh that offers SEO training. Throughout the course of digital marketing, a person will learn everything that they have to know about SEO. This Search Engine Optimization course highlights the following:

What is Search Engine Optimization (SEO)?

• What is a search engine and why we use search engines?
• Why does my website need SEO?
• How does a search engine function?
• Order of SEO.
• A career in SEO

These are only some of the many things about SEO that the students will learn through this Advanced Search Engine Optimization course. Infine, SEO is a very important topic while promoting your business. It can very well be the thing that makes you successful. The course here at UY Lab by far the most advanced SEO training being offered in our country. If you find the topic of Search Engine Optimization course interesting and see yourself working with it, the best IT institute in Bangladesh is waiting for you.